Business in the initial years was difficult. Lim Hock Chee's eight siblings were roped in to help in the supermarket, on top of their duties at the family's pig farm. The family would purchase fresh produce daily at various wholesale markets. During the first year or so, salaries were only paid to employees and not family members as the profits were very low. Gradually, business picked up and the Lim family began opening up more stores.
After years of hard work, Sheng Siong Supermarket eventually became a household name. Today, the company is one of the top local retailers in terms of sales volume. It also actively supports social welfare and community causes.